Categories
Facebook business

Facebook business despite increasing Facebook hack

Rather than being a communication platform, Facebook has evolved into a business flourishing network. Millions of businesses have thrived through Facebook despite the increasing Facebook hack and data breaches. Small scale businesses have found success in Facebook at a higher rate. If you are a small-scale business owner, one way to develop the Facebook business and separate it from the local competition is by Facebook marketing. Facebook can be used by people to create a big impact on their business.

There are a lot of tools and options available on Facebook that help you to promote your business efficiently. When you start a Facebook business page Facebook, there are hundreds of applications that you can use to boost your products and services on Facebook. Let’s discuss some tips which help in Facebook marketing.

Keep it personal

Facebook is a platform to create new bonds and connections. When someone is interested in your product, you should treat them well with courtesy. In addition, when you update new details about your product, make sure that you allow people to give suggestions. When they come forward with new ideas, respond and encourage them. If possible, try to mingle with your fans personally because it will benefit your Facebook business in the future.

Even though you are keeping a personal touch with your customers, never leave your standard. Always professionally communicate with them. Draft your messages and responses in such a way that they are positive, sincere and helpful. Make your customers/fans feel important such that they will come back to you because of the bond. This will help you grow your Facebook business.

Try to create a photo history

Photo history is a way to make use of some of the powerful options of the Facebook fans page. The process starts by creating a visual statement in your business profile where everyone who visits your page can see them. Try to tag your customers and clients in the photo history as this will help to develop your business.

Try to add captions and proper tags. Create albums with specific themes to make them attractive. Importantly, ask permission before you post a photo of someone. This will help you to prevent legal problems in the long run.

Conduct a contest to grow Facebook business

Conducting contests and giveaways can increase your fan base and improve your Facebook business. This also helps you to engage users who are present in your business account. Giving out gifts and cash prizes can make the process fun. For instance, you can conduct quizzes, a problem-solving contest where fans can come up with answers and the person with more correct answers win.

Facebook has a standard set of rules while conducting a contest. For instance, your page should not demand “like” while conducting the contest. The contest should be conducted in reality and should not have any personal gain. A well-performed contest can offer loyalty from the customers and will help you to create a solid base for your business.

Post your content regularly

While marketing through Facebook, you must post one piece of content about your product daily. This will help to create an image of your products in the minds of people. When people come across your product regularly, they will automatically choose them. While creating content, try creating a link with your customers. Give a thought about how the audience will see your content and what will be their reaction. Do not post content just for the sake of sales; try to share informative thoughts and wishes on special occasions.

Follow your competitors

When it comes to Facebook business, you will have a lot of competitors. You must always keep an eye on your competitors so that you can have an understanding of their techniques. Go through their posts and understand which type of post is getting maximum interaction.

Categories
Facebook Hack

Spam Emails ; a tricky alternative toward Facebook hack

Since 2004, Facebook has changed the perspective of communication. Facebook brought together family and friends who were in different parts of the world. People stayed connected with Facebook. Users began to exchange messages instantly, shared their thoughts, and found new friends through Facebook. After a few years, Facebook started promoting businesses and millions of marketers flourished on Facebook. Gradually Facebook became a hub for business groups, promoters, and common users to connect with their loved ones. But due to some loopholes and vulnerabilities, hackers started to perform malicious activities on Facebook slowly leading to Facebook hack. They started hacking Facebook accounts and leaked the personal data of users. Slowly, privacy in Facebook became a myth. Today, Facebook is the major social platform that is unsafe and full of cyber hackers.

Recently, experts have advised users to stay cautious about Facebook spam emails claiming it to be from the official Facebook page. Studies show that apart from the motive of phishing and hacking Facebook accounts, these spams have a hidden agenda of transmitting malicious Trojans. These Trojans can sneak into your systems and steal your banking information without your knowledge.

Facebook hack; methodology

First, the hacker sets a target and gets a clear picture of that person. Then they will send a spam email to the target. The email will contain a web link that takes the target to an infected webpage that looks similar to the Facebook login page. When the target thinks that it is from Facebook and enters their login credentials, instantly the hackers will get hold of your account and they will change the password so that you can’t access it again. To be precise, once you enter your password, the user will be asked to download the “updatetool.exe” file, which is a dangerous form of Trojan. When you install that file, Trojan gets into your system and heads towards your hard drive to steal banking data and other personal information.

Threat actors also perform keylogging and other possible hacks to hijack information from you. Security experts say that Facebook hack have cunningly designed the page such that no one can identify it as fake at a glance. They are created in a refined manner. Facebook is an international platform used by more than two billion people worldwide. So proper awareness should be given to the users about the spreading of hoax Facebook emails. This is also considered a technique of social engineering. The popularity Facebook has gained over these years has attracted Facebook hack and identity thieves.

Even though strict restrictions were made on Facebook to control Facebook hack, malware authors are finding new ways to compromise accounts and exploit Facebook. A few years back, a Trojan malware named Bredolab was lurking in Facebook disguising it as Facebook Password reset. A simple step to understand fake web pages is to check the URL. If the URL consists of HTTPS, it is safe to browse but if it is HTTP, then you are vulnerable to Facebook hack.

If you receive any mail from Facebook and if you don’t analyse them before proceeding, you may end up in a hacked Facebook account. Some of the commonly found email scams include:

  • Notifications regarding photos, videos, messages, groups, friend requests etc.
  • Allegations that you are against Facebook community standards.
  • Alerts which say something will happen to your account, if not taken necessary actions.
  • Exciting offers that look legitimate, for instance winning a lottery.

To prevent Facebook hack, check for the following:

  • Domain: If Facebook wants to send you notification, they will use their official website Facebookmail.com in case any suspicious login attempt or change in password. If the notification you received is not from this domain, then it is a scam.
  • Facebook logo: Whenever you receive any email from Facebook, have a closer look at its logo. If it is a fake one, you will have slight changes in the logo.
  • Personal data: An official notification from Facebook will have your name with greetings, your profile picture and you email address in the footer. If you receive any email without these details, then it can be sent by a hacker.
  • Footer: Genuine emails from Facebook will always have a footer including your email address, a link and the address from where the message was sent. If you find any suspiciousness in these details, then it is a red flag.
Categories
Facebook Hack

Hidden dangers in Facebook that cause Facebook hack

Facebook is one of the common social media platforms used by almost everyone these days. During the initial stages, Facebook became so popular because of its function to connect with anyone around the world. Facebook was a breakthrough and an eye-opener about how social media should be and what its functions are. The term “social media” became common after the establishment of Facebook. Many companies used them as the reference and developed new software. Even though the demand for Facebook has slightly declined, it is still one of the prominent social media platforms with around 2 billion users. But the question is, are they safe from Facebook hack? The information and contents you upload on Facebook will remain intact?

Studies show that your privacy will be at stake on Facebook. Facebook once publically admitted that they use users’ information for advertisement purposes. Recently a complaint was filed against Facebook by 16 privacy and consumer protection organizations as they violated their privacy policy and sold millions of user information for third-party advertising companies. There were also accusations against Facebook that they were leaking private chats for business purposes.

After studying thoroughly about Facebook, the security researchers concluded that there are mainly five dangers in Facebook that users are unaware of, they include:

  • Even if Facebook say they secure your information, they share them with other party organizations for ads.
  • The privacy settings in Facebook can only block Facebook hacks to a certain extent and does not completely prevent them.
  • Facebook ad consists of malware.
  • People who are your friends in Facebook can be hackers.
  • One fourth of the accounts in Facebook are fake accounts.

Even though people know that it is not safe on Facebook, they use them regularly and upload & share content. To a certain extent, Facebook is a growing pain. If not used carefully, you may end up in a scam or Facebook hack. People you contact through Facebook may not be the person as they are given in their profile. To seek attention, most hacker creates female accounts with attractive profile pictures and personal information.

Does Facebook really provide privacy against Facebook hack?

To be honest, the answer is no. Facebook is an open book for third parties, once you upload anything, along with Facebook they will get access to them. For example, if you are playing games through Facebook or participating in any quiz before you go to the main tab, the first thing that pops up is the affirmation tab. You have to accept their policies to play the game or participate in the quiz. When you authorize the application, you are unknowingly permitting third parties to access your information.

The only motive of Facebook is to make money. So by introducing new features, Facebook will make you share as much information as it can such that they can sell those data to advertisers and make money. It’s all business. In today’s world, information is money. In addition, when Facebook releases new updates, they put some of your privacy settings back to default so that your data becomes public again. So you need to recheck the privacy setting after every update. The main highlight is that they don’t even notify you when they are changing your settings to default.

At a certain point, your real friends can also make you vulnerable to Facebook hacks. If any of your friends have a weak password and if their account got hacked, hackers will go through his friend list and from that he will target your account.

So it is recommended not to be active on Facebook. If you are using it, maintain a low profile. Stay alert and avoid Facebook hacks!